Market positioning and target audience: Cost-effective standardized maintenance plans suitable for all types of customers, meeting diverse needs such as batch maintenance for large fleets and daily maintenance for individual owners.

Technical and product features: Blue Shield integrates Weichai genuine oils, filter elements, and service station labor hours to form standardized maintenance packages. Customers can purchase directly from the Weichai Mall and use the purchase verification code to verify maintenance at the service station, realizing genuine product traceability.