With Shandong Heavy Industry Group’s
Overseas brand matrix enhancement initiative
Gradually going deeper
The Group’s brand matrix
In cross-cultural interaction
Highlights the humanistic care of the enterprise and the warmth of the products
Further winning the trust and respect of customers around the world
GREEN DAY, field day
It's a large international agricultural exhibition in Kazakhstan
Where a full range of products from Weichai agricultural machinery, engines, accessories, etc. are on display
Leaders from the Ministry of Industry of Kazakhstan visited the exhibition
The Chinese-style "hot pot hut" attracts people to stop
The event to distinguish genuine from counterfeit products is ingenious
Cultural charm and brand charm are deeply integrated and blossoming
NAMPO Harvest Day, South Africa's international Harvest Day
It is one of the largest and most specialized agricultural machinery shows in the Southern Hemisphere
Weichai Lovol Heavy Industry
It showcased a number of star products including loaders and excavators
Optimized and upgraded for local special environments and working conditions
And “Transformers” set the scene ablaze
It showcases the hardcore technological charm of China's industry
Ecuador, a football power in Latin America
For years on end
Shantui uses football as a bridge
Let the brand spark friendship with local culture
Shantui's presence resonates with football passion
Shantui’s quality resonates with perseverance on the field
Brand power takes root and grows amid cheers
In Queensland, Australia
Sinotruk's premium brand image is deeply rooted in people's hearts
By sponsoring local trucking industry association golf events
They taise funds and give them all to the local community
Further strengthen the brand's connection with local culture
Add more warmth to the brand
Royal Welsh Show
It's the largest agricultural show in Wales, UK
Weichai Lovol Smart Agriculture P4000 makes its debut
Customers from all over Europe exclaimed after taking test rides on the spot
The comfort and adaptability of the product
Completely overturning the perception of Chinese agricultural machinery