From Pioneer to Leader, Weichai's 20 years of deep engagement in the aftermarket industry is a long-termism practice centered on customer value. With the glorious halo of "China Power Heart", Weichai provides brand endorsement for aftermarket services and reshapes the value logic of the aftermarket industry over 20 years.
From "affordable" to "value for money"
Reconfigure the value coordinate system of customer trust
In 2005, with the original intention of "service creates value", Weichai was the first to embark on the exploration of the industrialization of the aftermarket. Behind the forward-looking cognition lies an accurate grasp of the deep needs of customers - the core demands of customers have never been "to buy cheap", but "to buy peace of mind" and "to buy efficiency". Over the past 20 years, Weichai has turned this perception into a consensus in the industry through continuous actions.
The defense of the genuine product line
From the uniform "blue and white packaging" standard for brand parts to the "no red envelope, no genuine" one-code-per-item anti-counterfeiting system, Weichai uses technical means to build a "firewall of authenticity" for customers, making every replacement of parts a guarantee of operational safety.
The ultimate pursuit of value for money
By breaking the tradition with the "Shenghu" brand, providing customers with high cost-performance universal products, reducing customers' maintenance costs from the source and turning "good quality at a good price" from a slogan into reality.
Digital reconfiguration of the service model
The launch of the "Weichai Tongxing" APP and Weichai Mall has completely transformed the offline predicament of "difficulty in finding parts and tiring price comparison" for customers, turning the purchase of genuine parts from "running around to inquire" into "fingertip operation", and incorporating "convenience of access" into the customer value system.
From "single service" to "full life cycle protection"
Customer demand-driven capability evolution
With the trust accumulated over 20 years, Weichai's aftermarket has become the most reliable "operational insurance" in the hearts of customers.
"Full scenario coverage" of the product matrix
From installation parts, maintenance parts to remanufactured parts, from traditional oils to a new generation of lubricants based on China's independent D1 standard, from core components of diesel engines to new energy three-electricity maintenance products, Weichai's aftermarket product network has created a "toolbox" covering the entire field for customers.
A "cost revolution" in service models
The W-TCO full life cycle management service, launched in 2025, brings the concept of "engine health insurance" to life with four packages: Gold Shield, Silver Shield, Blue Shield, and Star Shield.
From "selling parts" to "selling solutions", from "passive response" to "active anticipation", Weichai has demonstrated through capability evolution that the value of the aftermarket is not about "how much to sell", but about "how much to save and how much to earn for customers".
From "Corporate responsibility" to "ecosystem co-construction"
The industry dividend of customer value extension
Weichai has spent 20 years building a huge potential business "gold mine", but Weichai's "gold mine" has never been kept alone; instead, it has pulled the entire industry to dig together.
Set standards and let everyone enjoy the benefits of technology
Participate in the formulation of China's first self-developed diesel engine oil D1 standard, set a benchmark for "higher performance, better fit for national conditions" oil for the industry, and enable all customers to benefit from technological progress.
Establish order and make the market more transparent
National uniform pricing, channel empowerment, and genuine product guarantee will pull the aftermarket back from chaos to clear pricing. While helping channel partners make money through strength, it also helps customers get rid of the trouble of inflated prices and passing off inferior goods as good ones.
As a core subsidiary of Shandong Heavy Industry, Weichai will continue to actively promote the strategic requirements of the aftermarket transformation. Relying on its unique resource advantages, it will work hand in hand with partners to break through the deadlock, jointly explore the business "gold mine", and achieve a breakthrough and value upgrade in the aftermarket business.