From January 8 to 9, the Weichai Lovol Intelligent Agricultural Technology 2025 Partner Conference, themed “We Are One,” was held in Weifang. Over 1,000 dealers from across the country gathered in the city, known as the Kite Capital, to collectively review the achievements of 2024 and chart a new course for 2025 under the strategy of “Strategic Alignment, Customer Focus, and High-End Leadership.”
Against the Odds
Record-Breaking Performance Amid Industry Decline
Looking back at 2024, Weichai Lovol Intelligent Agricultural Technology, one of the six major business segments of Shandong Heavy Industry Group, defied the downward trend in the industry to achieve remarkable growth. The company reported operating revenue of 17.4 billion yuan, securing the top spot in the industry in total sales, as well as in the sales of tractors, wheat harvesters, corn harvesters, and peanut harvesters. This exceptional performance marked a significant upward trajectory for the company despite challenging market conditions.
During the conference, Weichai Lovol shared its business strategy, product development plans, and service initiatives with its dealer partners. The company emphasized strengthening strategic alignment, deepening collaboration models, and jointly exploring new market opportunities to create greater value for customers.
At the Lovol 2025 Product Night and Annual Partner Awards Ceremony, Weichai Lovol honored its outstanding partners for 2024. The event also featured product stunt demonstrations and captivating performances, offering attendees a firsthand experience of Weichai Lovol’s technological prowess. These showcases further reinforced the confidence of partners in their collaboration with the company.
During the conference, Weichai Lovol invited attendees to tour its new large-horsepower tractor factory, a 3-billion-yuan investment that is nearing completion and set to begin operations soon. On-site, participants were presented with prototype demonstrations and test drive competitions.
Innovation in Full Gear
Pioneering a New Era of Intelligent Agricultural Machinery in China
At this year’s conference, Weichai Lovol unveiled a range of upgraded technological products, spanning from high-efficiency tractors to intelligent harvesters. These comprehensive solutions not only demonstrated the company’s relentless pursuit of technological innovation but also equipped its partners with enhanced competitiveness through intelligent, green, and efficient products. Attending representatives expressed their confidence in future growth, inspired by Weichai Lovol’s cutting-edge technologies and products.
As the leading enterprise in China’s agricultural machinery equipment industry chain and the largest agricultural machinery manufacturer in the country, Weichai Lovol has leveraged its global R&D network to focus on breakthrough advancements in frontier technologies. The company has successfully scaled the application of advanced agricultural machinery, including large-capacity harvesters, continuously variable transmission (CVT) and power-shift tractors, and equipment designed for mountainous and hilly terrains. Weichai Lovol has undertaken numerous national-level key research projects, achieving self-reliance in core technologies and components, and has been recognized with prestigious accolades such as the First Prize of the Agricultural Machinery Science and Technology Award.
With aligned goals and renewed momentum, Weichai Lovol looks ahead to 2025 with its commitment to the philosophy of “We Are One.” The company is determined to work hand in hand with its partners to achieve the ambitious target of 20 billion yuan in revenue, continuing to lead the advancement of China’s agricultural machinery industry into a new era of growth and innovation.