On December 23, Shandong Heavy Industry Group (Shandong H.I.) convened a kick-off meeting for the overseas promotion of its brand matrix, in order to deploy and implement the special campaign "Optimizing Market Layout, Building Brand Matrix". Zhang Gengsheng, member of the Party Committee and deputy general manager of Shandong Heavy Industry Group, presided over the meeting and delivered a speech.
As an internationally-renowned equipment manufacturing group, Shandong H.I. boasts a global brand matrix consisting of Weichai, Sinotruk, Shantui, Lovol, Zhongtong, as well as Germany KION and Italy Ferretti. Since this year, Shandong H.I. has organized a series of global partner conferences and product exhibitions, kept optimizing the market layout, quickly made breakthroughs in the upscale market, and continuously deepened the brand collaboration, so that its export revenue continued to maintain high growth. For the overseas promotion campaign of its brand matrix, Shandong H.I. will formulate systematic measures for coordinated promotion at overseas exhibitions, improvement of channel brand image, all-media communication, and brand team building. This will better serve market exploitation, strengthen business collaboration, and boost business development.
In his speech, Zhang Gengsheng said that the overseas promotion campaign of Shandong H.I.’s brand matrix is an important measure in which Shandong H.I. takes into account its realities of internationalization and promotes the high-quality development of overseas business, a strategic need of Shandong H.I. for continuously improving the brand’s global prestige, reputation and influence and expediting the building of a world-class enterprise, and also a specific action through which Shandong H.I. actively implements the country's high-level opening-up and participates in the joint construction of the "Belt and Road".
Relevant personnel from the headquarters of Shandong Heavy Industry Group and its affiliated companies participated in the meeting via online and offline means.