Tan Xuguang: Weichai Needs to Build an Unbreakable High-end Brand Advantage Leading the Vietnamese Marine Engine Market



In the morning of April 8, Tan Xuguang came to the Saigon Shipyard of Vinashin, the largest ship construction company in Vietnam, to experience ship construction on site, and communicated with the person in charge of the shipyard in depth about the needs of customers' transportation operations, Weichai marine engine application, product performance, competitive product comparison, and service parts guarantee.

Subsequently, Tan Xuguang presided over the Weichai Vietnam marine engine market partner forum, and conducted systematic exchanges with 12 strategic partners such as shipyards, shipowners, ship design institutes, gen-set OEMs and distributors.

Tan Xuguang said

The Vietnam market is our important strategic market at our doorstep, which Weichai has been deeply cultivating for more than 30 years to gradually build up a leading advantage of first-class brands. Weichai engines’ share is the first in the Vietnam's market. Weichai will provide customers with first-class product solutions, first-class service system support and first-class full life cycle value to lead the Vietnamese market to the high-end, achieve market share double growth, and build Weichai into the undisputed top brand in the Vietnamese marine engine market.

The local strategic partners made exchanges and speeches respectively, and they said that the performance, quality and service of Weichai engines have been comprehensively caught up with global brands and won high recognition from Vietnamese customers. They hope to establish a deeper strategic cooperative relationship with Weichai and jointly create greater value for customers.

People in charge of relevant business Weichai Group participated in the research and discussion.